While the iPhone maker has long pushed to expand beyond selling devices, its previous forays into serving premium content have a mixed track record, some analysts said.Īpple Music, a subscription streaming music service that launched in 2015, years after Spotify, is now No. "I don't think people are used to that for podcasts." "We're already accustomed to paying for a catalog of TV shows," he said. With its new service, Apple will face the challenge of convincing users to pay for podcasts "when there's a universe of it available for free," said Nick Quah, who writes Hot Pod, an industry newsletter about the podcasting world.Īpple targets car production by 2024 and eyes 'next level' battery technology The launch on Tuesday represents a deepening rift between Apple and Spotify, as the latter has complained to European regulators that Apple unfairly pushes its own music streaming app. Earlier this month it launched "The Line," a true-crime series that includes both a podcast and documentary show on its streaming service Apple TV+. The company has also signed exclusive podcasting deals with major names including Michelle Obama, Joe Rogan and Kim Kardashian.Īpple has dabbled in creating original podcasts, which are available on the Apple Podcast app. Spotify's acquisitions include about $340 million to buy podcast networks Gimlet and Anchor in 2019, according to filings, and a reported $235 million in 2020 to acquire Megaphone, which offers advertising technology for podcasts. "Given that (Apple) basically originated podcasting, it would be tough to swallow to lose out to Spotify." ![]() "Spotify has upped the ante on podcasting," spending an estimated $1 billion to expand its business beyond music, said Dan Ives, an analyst at Wedbush Securities. ![]() The features will roll out to 170 regions next month. The company will also redesign its Apple Podcast app to include channels, which will let users find new shows from their favorite creators and hosts, Cook said. It also introduced a new Apple Podcasters Program that will cost $19.99 per month, and will provide creators the tools they need to offer podcast subscriptions. Pricing for each subscription will be set by the creator and billed monthly, Apple noted in a press release. Siri might have accidently revealed Apple's next event date Nearly 16 years after Apple added the ability to find podcasts - a portmanteau of "iPod" and "broadcasting" coined by a Guardian journalist - to its iTunes software, the iPhone maker now seeks to court podcast creators with a new subscription and creator tools and fend off competition from streaming audio company Spotify.Īpple announced on Tuesday it will launch Apple Podcast subscriptions, which will let users pay to unlock new content and additional benefits like ad-free listening, said Apple Chief Executive Tim Cook during the presentation. PHOTO: AppleĪpple is fighting to retain control of the fast-growing podcasting market it popularized years ago but did not monetize, analysts and industry experts told Reuters. The Midnight Miracle, the groundbreaking new original series hosted by Talib Kweli, Yasiin Bey, and Dave Chappelle, will be available next month with a subscription to the Luminary channel on Apple Podcasts. Apple Podcasts Subscriptions is a global marketplace for listeners to discover premium subscriptions offered by their favorite creators, including The Athletic and NPR.
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